Why print matters for your Lake Norman marketing

In today’s fast-paced digital world, it's tempting to focus exclusively on online channels for your marketing. But expanding your mix to include print – especially when targeting the local community around the Lake Norman region – can deliver serious advantages. If you’re operating in Lake Norman and want to stand out among both local residents and visitors, here’s why adding print to your marketing mix is smart, along with compelling stats to back the strategy.

Print has several unique strengths that digital channels struggle to match. For one, printed materials are tangible and enduring. According to a review of multiple studies, print "outperforms digital when it comes to comprehension" because fewer distractions exist compared with screens. In the context of Lake Norman, where many potential customers also value local, tactile experiences (lake-life, restaurants, community events), a well-designed print piece (flyer, brochure, direct mail postcard) can resonate strongly.Another key is trust. One report found that 56 % of consumers trust print ads more than digital. When you’re competing in a local market like Lake Norman for services, events, real estate or hospitality, building credibility matters. A glossy brochure, a locally distributed mail piece or branded mailer can reinforce that your business is solid and regional.

Stats that prove print still works

Here are several statistics that support why print deserves a place in your marketing mix:

• In one dataset, 65 % of consumers preferred to receive promotional materials in printed format rather than purely digital. ZipDo

• 80 % of consumers found printed marketing materials more trustworthy than digital ones. ZipDo

• The average response rate for direct mail is around 4.4 %, compared with just 0.6 % for email marketing. Worldmetrics+1

• Print advertising has higher brand recall: one study found 77 % of consumers remembered a print ad versus 46 % for digital. Foresight Group+1

• Using print in an integrated (print + digital) campaign improved overall campaign effectiveness by up to 28 %. Worldmetrics

These stats indicate that while we all spend huge amounts of time online, print still cuts through the noise — and because fewer businesses lean into it, it can give you a differentiator in the Lake Norman region.

How to integrate print into your Lake Norman marketing mix

1. Target locally: Worth printing materials specifically for neighborhoods around Lake Norman (e.g., Davidson, Cornelius, Mooresville) so you reach the right local prospects.

2. Combine print + digital: Add QR codes, short URLs or event-invites printed on flyers or postcards that drive recipients to a landing page or social profile. Print establishes trust and visibility, digital handles conversion. (As one article says: print enhances the path to your digital profile.) Brandspace Media+1

3. Choose timely offers: Distribute print around local events (regattas, summer lake-tourist weekends, community festivals) so your message aligns with when people are ‘in Lake Norman mode’.

4. Measure results: Track response via unique coupon codes, QR scans, or a dedicated phone number to measure ROI. Given the stronger response rates for print, this is very feasible.

5. Maintain quality & consistency: Because print feels more premium and tactile, ensure your brand visuals and message match the high-end feel you want in the Lake Norman market.

Final thoughts

If you’re marketing around Lake Norman, it’s easy to get drawn into only digital campaigns. But the data shows print remains a powerful channel: trusted, memorable, and effective. By weaving in printed materials distributed locally – and tying them into your digital presence – you’ll build credibility, enhance brand recall, and capture attention in a market where many businesses might neglect this medium. Consider adding a print piece into your next campaign and test how it moves the needle in the Lake Norman area.